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OM Perspective of McDonald's
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Operations management is considered to be the most essential predetermines of the effective development of every organization. Operations management at McDonald’s plays the role of an important tool that assists the organization to remain the most successful and profitable one in fast food industry. McDonald’s applies various information systems and high quality standards to provide customers with appropriate products and service at their restaurants. The essay will deal with the analyses of different OM strategies of McDonald’s.
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Product Planning
Every company must analyze the market condition, its demands, and find the main factor of the development and their target segment. Besides, each firm must introduce new products. It may do this due to attainment or promotion. Product planning is considered as a continuous decision-making process that concerns all spheres of the development and management of the company products.
Moreover, the development of new products ensures the company’s future and provides the customer with a new taste. Taking into consideration the exact utilization of the product applying its planning strategies, McDonald’s restaurant began to include new products to the menu. The main purpose of this is to accumulate the requirements and choices of the customers that are rapidly changing. For example, there is a growing tendency of the consumers to prefer healthy food to fast food. It results in the urgent necessity of the restaurant to modify its menus and add more healthy dishes to it. On the other hand, the choice of new products depends largely upon the season of the year.
Capacity Planning
According to Feldman (2006) “capacity planning is defined as the way of determining the capacity of a product that the organization undergoes to correspond the changing demands for its products” (p.88). Taking into consideration this aspect, “capacity is the maximum amount of work done by the organization in a given period of time” (Feldman, 2006, p.88). Thus, the given strategy is significant for any organization in the decision-making operation. Operations managers in most cases differentiate short, medium and long-term capacity planning.
Quality Management
Quality in McDonald’s restaurant is really indispensable because of two reasons. On the one hand, the legal requirements of the quality of served food cannot be violated. On the other hand, it is a ground to gain and prove a good reputation that McDonald’s restaurants managed to hold for many years. One should stress that the quality of food is very difficult to maintain. Thus, McDonald’s restaurant applies many useful practices to ensure that the food served at their restaurants is characterized by high quality.
Cost Management
One should point out that the cost aspect of the operation management of McDonald’s is also essential. The company manages to take measures for diminishing the cost of served food so that the consumers could afford it. One of the possible ways to achieve this is due to backward integration. Thomadsen (2007) asserts that “the lowering of the cost on which the firm purchases the raw material for preparing dishes” is also effective in reducing the cost of food (p.798).
In contemporary world the fast food industry faces currently great changes connected with the treatment towards healthy food. McDonald’s is affected largely by these tendencies. To conclude, different effective operation management strategies assist the organization to increase its profits and to be ahead of other companies functioning in a similar industry.
McDonald’s always improves its product and service depending on the changes of the tastes and preferences of its customers. They should be aware of the innovations and activities of the rivals. McDonald’s should be able to alter its primary strategies in order to remain a profitable, successful and leading company in a fast food industry.
