Tel number : 1(888)302-1965
← Business Strategy Analysis: US AirwaysElectronic Commerce and Travel Business →

Marketing

Buy custom Marketing essay

Marketing of products in any market has its own risks. In a business market, high risks represent market opportunities that may have high returns. Universal Scentsations exposed itself to market risks, as it chose to become the Australian agent for American fragrances. However, introducing less known fragrances to the Australian market was a good strategy for the company. This is because it had opened itself to the world and was able to sell more products within one year. This represents one of the examples in which the company swum upstream and exposed new market opportunities (Perrone, n.d.: 395). In addition, the company was able to identify a unique market niche.

 

It is essential to understand that a unique market opportunity requires a company to invest enormous amounts of money in order to attract consumers at the micro level. This will ensure that the company’s products penetrate a market and increase sales (Walker, Gountas, Mavondo, & Mullins, 2009: 134). Universal Scentsations had to spend much on the market campaigns, such as on involvement in community activities (Perrone, n.d.: 393). Thus, strategic and financial leverage required the company to spend much on the marketing campaign. The ability to penetrate the Australian market for foreign fragrances was not an easy task. Advertizing in the televised media coupled with the gifts given to customers were some of the strategies the company spent its money on.

However, Universal Scentsations could have also sold its products to a larger and more established fragrance company. From the case study, the company had to forfeit their representative rights to the American designer fragrances. This was due the drying up of the company’s cash flow and the limited strategic leverage. Thus, the company could not continue its operations.
The company could not get financial support from the banks, since the situation had already become critical. The marketing strategy that utilized the company’s value proposition through consumer value and needs was tearing it down in the glamorous world of designer perfumes. The company had little financial backing and the market began to flood with similar marketing gimmicks (Perrone, n.d.: 395). This may have made it impossible to get more financial leverage.

We will write business essay for students who need help with an academic writing.

Related essays
  1. Electronic Commerce and Travel Business
  2. Business Strategy Analysis: US Airways
  3. Business Strategies
Order Now
What our customers say

I was very happy to find your website because I could be late with my essay submission. Your managers are so friendly and writers are so professional that I was stunned! Your writer coped with my order so quickly that I met my deadline and got a good grade for my essay. Thank you so much for your fast help!

Monica, USA

I got an essay which was perfectly written and delivered on time. Thank you for your hard work!

Linda, USA

I was at a loss because my professor gave me a very complicated assignment. I once visited your website and decided to try using your services. I was very impressed with the paper you sent me only in 6 hours! You saved my grade! Thank you!

John, UK

This writing team is great. I came across this website several months ago when I had to write my research paper. It was something terrible, as I had no idea what to start with. However, the writer who was assigned to my paper was a real expert. My professor said that my work was one of the best in the class. Now, I always order my papers here, since they provide authentic content.

Aaron, WI

I am completely satisfied with the writing projects this agency delivers to me. Their writers are very responsible. As to the customer department, they always explain everything politely. The most important is that I do not need to wait to get my questions answered.

Jim, PA

I advise every overloaded student to use this service. The support agents are real professionals.

Lucas, SC

Why suffer from daunting assignments if it is possible to hire a professional writer? I was very lucky to find this company. My writer has been created interesting and though-provoking papers for me. Owing to the received projects, I have understood that writing papers is a real art that demands mastery. Thanks for helping me improve my writing skills!

Rita, FL

Thanks! I will contact you again!

Dylan, CA

I have been using this service for several years. They always give me professional assistance in creating and editing my papers. Throughout the years of our cooperation, I have never received my orders late. If I have any questions, I address the support team. I always get immediate answers to my questions. I will continue using this great service!

Jordan, FL

Excellent customer support representatives! Thanks for a great service!

Amanda, OH

Your support team is outstanding! Thanks for great patience and timely answers!

Martin, FL
What our customers say What our customers say