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Business Statistics
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The use of social networks differs according to gender. Because of the technological advancements, people have resolved to use social networks for various reasons. There is a very big difference between the ways people access some of these sites for their own reasons. The gender difference may depend on the way one wants to spend his/her free time. While some traders make a good use of the internet in advancing their businesses, a number of individuals still believe that these sites are for interactions, sharing jokes and social life experiences. According to the graphs presented, facebook users are generally abundant as compared to other networks. However, there are more females using this platform than the males. The ratio stands at 72% to 62%. The perception of the site is not the same by men and women.
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Probably, the ladies believe that it is a source of fun and happiness. They encounter friends and share experiences including gossips. On the other hand, one can argue that women are using it for business purposes such as shopping. In this case, if a person has an intention to attract the attention of most customers, facebook would be the best for women. The female gender tends to shop online and inform their friends about the new fashions in the market unlike their male counter-parts. The drift applies to all other social media except on Tumblr where the usage is similar at 6%. Additionally, fewer gentlemen use Pinterest than ladies (25% to 5%). The platform is not popular among the males. Not so many people use reddit, however, there are more males than women visiting this site (8% to 4%). Although twitter is not so popular as facebook, it can still form a good ground for marketing. Men are at 18% and women at 17%. Instagram is more popular with the queens (16%) than the guys (10%).
Based on these statistics, facebook and twitter marketing will enable any business to get attention of more customers than other social media. The excellent avenue when trading on women products is Pinterest.
