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Converse Shoes Advertisement

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               Insinuate product in media is advertisement. Moreover, captivating consumer interest is the utmost aim of advertisement. There are number of advertisement mediums but print media offer large canvas to advocate product to the customers. Furthermore, print media provide complete potential of demonstration to the advertisers. Therefore, both medium and manifestation matters the advertisement. This paper is going to evaluate advertisement of “Converse shoes.”

The selected Converse shoes advertisement

            In the selected advertisement of Converse brand – it presents the variety, colors, style and element of enjoyment on its edge. At the same time, this piece of advertisement covers the target audience on large scale.

By examining the ad the variety of shoes in the Converse advertisement caters to the variety of audience. So, it would be not wrong to say that this ad shoot has targeted more than one target. Yet, on the other hand, the color and style that each shoe contains demonstrate different taste of different audience. The element of enjoyment in the eyes and acts of boy is actually pride of high brand and stylish shoes which he likes to wear.

In addition, the sentence written on yellow paper “Every artist needs his canvas” makes it obvious that the audience the brand caters has their own canvas. And, Converse is highly motivated to provide the exact canvas to each segment of audience.

            At the end this essay, it has been concluded that demonstration is vital element in advertisement. And, if it is printed advertisement the appropriate themes of demonstration make it more viable. Hereinafter, it has been determined with the analysis of the selected advertisement that crafty and themed appearance of products in media denotes to appealing advertisement. And, if product’s craft is being made by understanding of audience approach, it makes the product not only viable but profitable as well. 

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